Bridging political gaps with tailored campaign solutions, coalition management, and the next generation of community leaders—built on integrity, expertise, and a client-centric approach.
At MJU Strategies, we believe in a client-centric approach that prioritizes your needs. Our founding vision revolves around integrity, expertise, and a commitment to finding solutions that help you bridge political gaps. With decades of experience in campaign management and strategy, we are dedicated to delivering tailored options that drive success specific to your unique campaign needs.
In this polarized political environment, it's more important than ever for organizations to find common-sense, reasonable solutions that reach across the divide and build bridges. This is done through maximizing impact with target audiences, building and managing coalitions of traditional and non-traditional allies, training change agents to be community leaders and candidates, and achieving wins at the ballot box that contribute toward shared goals and values.
Operating in a vacuum in this political climate can be isolating, hindering growth and innovation, and leading to missed opportunities. By understanding these complexities, we develop strategies that not only address immediate concerns but also position our clients for long-term success in a competitive and challenging landscape.
Coalition management, unique campaign solutions, and trainings—three disciplines, one cohesive strategy designed around the realities of your political environment and the resources of your organization.
Maximize individual organizational resources while effectively managing stakeholder engagement and resource allocation—for both short-term wins and long-term visioning.
Independent expenditures, ballot measures, and advocacy efforts that blend data, proven outreach techniques, and white-glove service for seamless campaign execution.
Equip community leaders to run for office or serve as campaign managers, building the next wave of leadership and grassroots infrastructure.
Streamlined processes for each organization's unique resourcing and capacity needs—for the short-term and the long-term.
We recruit and direct table partners, managing stakeholder engagement and resource allocation so your coalition makes meaningful progress toward shared goals—without losing alignment along the way.
Custom campaign plans—including vendor management—tailored to your budget for whatever you're running: an independent expenditure, ballot measure, or advocacy initiative at the state or local level.
Equip a new wave of leaders specific to your organization's vision: future candidates, campaign volunteers, and staff—building the grassroots infrastructure you need to win.
MJU Strategies brings unparalleled industry insight and knowledge with over five decades of combined experience spanning all 50 states plus US territories.
MJU Strategies was inspired by nearly 20 years' combined experience specific to multiple national housing industry associations' programs, serving as lead consultants supporting state and local affiliates, plus dozens of trade and nonprofit organizations at every geographic level.
Our successes include Reed Awards for Best Use of Online Targeting and Direct Mail Custom Audience Segmentation, along with recognition for advocacy work and for training new leaders internationally. Also with thousands of wins at the ballot box, through legislative advocacy, and in state legislature, city council and county commission candidate elections.
Each project is initiated in collaboration—creating tailored strategies for success and providing a clear path from the very first conversation through delivery and review.
Initial client engagement and a careful needs assessment.
Analyzing the challenges and identifying the right solutions.
Crafting tailored strategies, ready for implementation.
Executing solutions with clarity, discipline, and precision.
Evaluating outcomes and refining for continued success.
Decades of experience working with trade associations, political parties, unions, and nonprofits—and a shared belief that smart strategy and passionate people are the foundation of every successful campaign.
Melissa's career spans more than two decades working with trade associations, political parties, unions, and nonprofits—organizing for candidate, issue, and ballot initiative campaigns across the country.
She lives in Springfield, Oregon—home of the Simpsons!—with her two golden retrievers, Beans and Steve. In her downtime she enjoys bingeing reality TV, yoga, time with her pups, and Squatchin'.
Julienne is a seasoned, proactive political professional with experience as a staffer on dozens of campaigns for regional and national advocacy organizations—progressing to strategist and consultant for the largest trade association in the United States.
She lives in Austin, Texas, with her two dogs. In her free time she fosters puppies, volunteers with local organizations supporting at-risk communities, and reads cozy British mysteries (preferably set in the Cotswolds).
Whether you're planning your next campaign, building a coalition, or training the next wave of leaders, we'll meet you wherever you are—and design a strategy that gets you where you're going.